Contact: +44 (0)7970 550 251 | +44 (0)1773 550 990

Hi, I’m Richard Pearson and I’ve been helping clients “Building Brands” for over 10 years, after my earlier career in companies like Cadbury’s, U.B. & Princes.

My approach is very flexible, commercial & “hands-on” covering all key aspects of “Building Brands”:

  • New brand development
  • Re-vitalising existing brands
  • Uncovering new distribution channels
  • Selling it in to the trade.
  • Getting the right people in place

Food & Drink is my speciality, having worked in most key categories including Frozen, Chilled, Ambient – Long-life, Snacks, Confectionery, Soft Drinks etc.

But don’t just take my word for it, have a look at some of the ways we’ve helped our clients overcome key issues to successfully build their brands…

Cadbury Capri-Sun Linda McCartney Princes Planters

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What We Do

Understanding the critical dynamics of a specific category using market data analysis, store-checks, competitor studies, consumer research etc.

Managing major brand projects such as re-launches, new product launches, on-line initiatives to ensure all delivered to time & cost constraints.

Uncovering new distribution channels for brands, through trade sector analysis, bespoke approaches, investigating new routes to market, 3rd Party joint ventures, etc.

Taking on the actual Sales representation for certain clients, particularly to secure support from the Major Multiple Supermarkets & Convenience trade sectors.

Optimising key commercial personnel to deliver brand growth for clients by a range of services from finding the best people to the coaching & development of existing personnel on a “one on one” basis.

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Case Studies

Wikinger Aunt Bessie's NATCO Young's Sea Food Bakkavor

Client: Aunt Bessie’s

Client Issue: Overall business strategy identified convenience sector as growth area and need to get a handle on “size of the prize” and requirements to deliver it.

RPM Input: Developed a bespoke business plan format for the convenience sector, linked with internal sales team and analysed external data e.g. IGD/Kantar etc.

Results: Aligned Aunt Bessie’s products to convenience shopper missions to agree “core” range listing priorities and provided a sound rationale for a focused distribution drive.

Testimonial: “He worked seamlessly with our marketing and commercial departments to produce some key strategies that have been invaluable to our business development within this channel.”

Client: Natco Foods Ltd

Client Issue: Over reliant on ethnic independent outlets and unable to get the support of the major multiple supermarkets.

RPM Input: Took on sales representation for major multiples for ethnic foods range, developed buying contacts for snacks, hot beverages & ready meals. Secured listings for brand & own label.

Results: “Sitar” snacks listing in Waitrose & NISA, “NATCO” spiced tea listing in Sainsbury’s and Tesco O/L rice contract.

Testimonial: “During this period Richard made some key distribution breakthroughs, which contributed to the significant growth of our business.”

Client: Young’s Seafood

Client Issue: Aim to become the definitive fish/seafood website having a wealth of material around the business but the need for someone to take on focus & accountability to deliver project.

RPM Input: Project-managed new website initiative, co-ordinating with all key internal personnel, liaising with external agencies and managing recipe podcast filming.

Results: Established blueprint for overall layout, unique hits more than trebled from 11K to 38K & settled down at 25K per month.

Testimonial: “I would recommend Richard to companies looking for an experienced, external resource, who is able to ‘hit the ground running’ & make a difference.”

Client: Bakkavor Group Ltd

Client Issue: Looking for more cost-effective approaches for their search process.

RPM Input: Undertook search assignment for senior commercial role in a key business unit, built proper understanding of company culture & requirements and used own personal food industry network to identify  best possible candidate.

Results: Only 1 candidate submitted with 4 from other sources.  Our candidate was successful.

Testimonials:
“Richard used his extensive network and tenacious approach to deliver a great result in our search for a senior commercial appointment for our business.” – Client

“Richard provided invaluable support in sourcing the right next step for my career progression. He complemented this with his insight and direction during the recruitment process which culminated with me securing my new role.” – Candidate

Client: Wikinger Hotdogs

Client Issue: Major multiples reluctant to take on another supplier in relatively low profile category.

RPM Input: Tailored category approach, use of both Kantar & retailer specific data, demonstrating incremental benefits from Jars and personally presenting to key customers

Results: ASDA listing regained, new Tesco listing secured and 2 Wikinger products now in category Top 10.

Testimonial: “Richard’s input has been a key factor in the significant growth of our U.K business and a much more cost-effective option than a full-time overhead.”

Contact Me

Our input is very flexible from project-based to daily rates, monthly retainers or commission; depending on the client need and what is most appropriate for the project.

For further details or a speculative chat please contact me on the details below:

Phone - +44 (0)7970 550 251 | +44 (0)1773 550 990
Emailinfo@richardpearsonmarketing.com

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