Contact: +44 (0)7970 550 251

Cadbury Capri-Sun Linda McCartney Princes Planters

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Hi, I’m Richard Pearson,

After my early career with Cadbury’s, Ross-Young’s (U.B.) and Romix Foods (Nabisco), I set out on a path over 20 years ago to help Food & Drink companies to build their brands.

Our aim was to work with a select portfolio of more artisan food producers, providing very sound, practical & flexible support right across the full commercial agenda:

1. BUILDING & OPTIMISING BRANDS
2. SALES & BUSINESS DEVELOPMENT
3. CREATING NEW DISTRIBUTION CHANNELS
4 .NEW PRODUCT DEVELOPMENT

TRADE CHECKLIST:
Grocery Multiples ✔ Wholesale/C&C ✔ Foodservice ✔ Specialty Retail ✔ Health Food ✔

CATEGORY CHECKLIST:
Ambient ✔ Frozen ✔ Chilled ✔

Bonne Maman Ainsley Harriott Wikinger Florette Cedar Baklawa

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What We Do

BUILD FOOD & DRINK BRANDS : Launch planning, Brand Health Checks, Market Research, Category Audits, Competitor Analysis.

CATEGORY UNDERSTANDING : Sales Representation, Commercial Plans, Customer Manager, Joint Business Plans, Pricing & Profitability.

SALES REPRESENTATION : Identifying new opportunities, finding alternative routes to market, establishing 3rd party link ups & joint ventures.

NEW BUSINESS DEVELOPMENT : Market gap analysis, brainstorming & workshops, concept testing, feasibility studies & research.

Contact Me

For further details:

LinkedIn - https://uk.linkedin.com/in/rpmbrandsearch

or a speculative chat:

Phone - +44 (0)7970 550 251
Email – rp@richardpearsonmarketing.com